How We Work

Experience is the key to unlocking your Brand Truth. At Two Martinis, we immerse ourselves in your world and the world of your product and/or service. Then we take that knowledge and delve 360 degrees into your customers' experiences through primary research and strategic analysis. Every angle. Every opportunity. Every time. We call this process Open Branding. And we believe that it's the best way—the only way—to discover your Brand Truth.

Our Approach

Experience is the key to unlocking your Brand Truth. And we don't mean just your customers' experience—we mean our own. At Two Martinis, we immerse ourselves in your world and the world of your product and/or service. Then we take that knowledge and delve 360 degrees into your customers' experiences through primary research and strategic analysis. Every angle. Every opportunity. Every time. We call this process Open Branding. And we believe that it's the best way—the only way—to discover your Brand Truth.

Brand

Our goal is to identify and empower your Brand Truth. It's not easy, but thanks to our unique Open Branding approach, it's possible. The question you may be asking now is, what next? Actually, it's the “what next?” where we really start bringing your Brand Truth to life. As we prepare for the design phase of Open Branding, we work with you to clearly identify and better understand your future product development plans and overall company goals. Because when your Brand Truth aligns with your brand vision, you're on track to do something truly amazing for your business.

Identity

Know thyself. Sounds easy, right? But as we've discovered, it's not who you think you are, but who your customers think you are that matters. And their perspective can be quite an eye-opener. It's a new world order out there. People tell you who you are based on who you are to them. So we'll be your eyes, your ears, your people on the street who collect customer experiences and translate them into brand possibilities. The results are unique for every business and the Open Branding process of getting there is unique as well. Let's talk and start figuring out how to unlock your brand's true identity.